How we designed and built ConversionLabs, a B2B paid-media + RevOps agency, in Framer, into a site that looks the part and is engineered to convert.
ConversionLabs is a B2B paid-media and RevOps agency built on one promise: ads that are accountable for revenue. They prove what converts inside the client's CRM, then scale it.
The site had to embody that same rigour, clear, credible and conversion-led, not another agency brochure full of buzzwords.
Most agency sites assert results. This one had to demonstrate them upfront.
"Full-service" means nothing. We had to make the offer concrete and pickable.
A $5K/mo retainer is a big ask. The site must earn that trust before the CTA.
B2B buyers buy from people. Liam's credibility had to come through clearly.
Instead of leading with services, the site leads with a narrative every B2B buyer wants: traffic that becomes pipeline, pipeline that's provably attributed, and revenue that's predictable. The whole page is structured as this single, logical journey.
We split a fuzzy full-service offer into three clear pillars, Paid Search, Paid Social, Revenue Ops, each with the exact steps, so a buyer instantly sees what they'd get.
The strongest section on the page is a wall of real client outcomes, each tied to a named leader and logo. We designed it as a scannable results grid, proof that does the selling before the visitor ever reaches the pricing.
B2B buyers buy from people. We gave Liam, ex-VP of Marketing and early metadata.io team, a personal, first-person section with his track record laid out as credibility chips. It reframes the agency from faceless vendor to trusted operator.
Former VP of Marketing, owning pipeline & revenue.
Early team at metadata.io, shaping ABM.
Helped companies double revenue & reach exits.
Managed ad budgets from $3K to $1M / month.
Not just designed, built and launched. We developed the live site in Framer: responsive across breakpoints, fast-loading, with the CTAs wired to booking so every section drives toward one action, booking a call.
Design and build, one team, no handoff gap.
No competing CTAs, no contact-form maze. Whether a visitor lands on the hero, the proof, the pricing, or the founder story, the next step is always the same, book a call. Repetition of a single path is what lifts conversion.
Most agencies hide pricing behind "contact us." We put it on the page, one clear plan, month-to-month, everything included.
In a low-trust category, showing the number upfront is itself a conversion move.
Real client outcomes do the selling before the pitch.
Every section funnels to a single booked call.
A live, responsive Framer build, not just a mockup.
We design and build conversion-first websites in Framer, Webflow, and custom stacks, for agencies, SaaS, and B2B brands that need their site to sell.
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