What's included in our landing page design service
Every design engagement includes six deliverables. There are no tiers of effort. The audit and the copy are in the base price, because a beautiful page with the wrong message is just an expensive wallpaper.
| Deliverable | What you receive |
|---|---|
| Conversion audit | Teardown of your current page, competitor scan and a written diagnosis of what's leaking |
| Message strategy | Value proposition, objection map and the single action the page must drive |
| Wireframe | Section by section structure signed off before any visual design begins |
| Conversion copywriting | Headlines, subheads, proof and CTAs, all written from customer language, not filler |
| Custom Figma design | Desktop and mobile, on brand, built from scratch |
| Handoff files | Full Figma file with components and layers, owned by you |
Why custom design beats a template
Templates are cheap for a reason: they solve the layout problem and ignore the conversion problem. A template cannot know that your buyers' number one objection is procurement approval, or that your product only makes sense once someone sees the dashboard.
Three things a template structurally cannot do:
It cannot sequence your argument.
Conversion is an order of operations problem. Your strongest proof needs to land immediately after the objection it answers. Templates fix the order before anyone knows what your objections are.
It cannot match your traffic.
A page receiving cold Meta traffic and a page receiving branded search traffic need different opening moves. One has to earn attention; the other has to confirm a decision. Same template, two very different results.
It cannot be original.
Nielsen Norman Group research on visual design consistently finds that users form aesthetic judgments about a page within the first 50 milliseconds and that judgement colours everything they read afterward. If your page looks like six competitors your buyer has already seen, you've spent your first impression on someone else's brand.
How we design: themes, system, fidelity, prototype
Our process is more rigorous than a one off page mockup. We create competing theme directions before committing, then lock a documented design system so the page stays coherent when someone else edits it months later.
Theme creation.
Two competing visual directions based on brand, audience and traffic temperature. You pick a direction before high fidelity work begins.
Design system.
Type scale, colour roles, spacing, components and states documented in Figma so the page is a system, not a single artboard.
High fidelity design.
Desktop and mobile layouts built on that system, with copy placed as part of the composition rather than dropped in after.
Prototype.
Clickable flows for key paths so stakeholders can judge the page as a journey, not a static PDF.
Our landing page design timeline
Days 1 to 2: Strategy.
Discovery call, competitor audit, messaging framework, wireframe sign off. You approve the structure before we design a pixel.
Days 3 to 7: Design.
Custom Figma design across desktop and mobile, with copy written in parallel. Unlimited revision rounds inside this window.
Days 8 to 12: Build.
Handoff to development in your stack, or straight to your team if you're taking the design only.
Days 13 to 14: Launch.
QA, tracking, handover.
The compressed timeline is not a corner cut. It is the removal of agency overhead. One strategist, one designer, one developer, one sprint. No account manager relaying feedback, no junior learning on your project.
What happens to the design afterwards
A design that dies in a messy file is worthless six months later. At handover you receive organised pages, named components, consistent layer structure and notes on what is safe to edit. That is how the design survives the next marketer who opens Figma without the original designer in the room.
When you are ready to ship, our landing page development services build the approved file in your stack with tracking, performance and editing handover included.
What we design landing pages for
- Paid search and paid social campaigns: pages that match ad message and keep Quality Score high
- Product and feature launches: a focused page instead of bolting a section onto your homepage
- Lead magnets and gated content: ebooks, reports, webinars, tools
- Demo and trial signup: the highest intent page in most SaaS funnels
- Event and webinar registration
- Rebuilds: an existing page that gets traffic but does not convert
Design that is built to be developed
A design that cannot be built cleanly is a design that gets compromised in development. Every Devoq design is produced with the build platform already decided: Unbounce, GoHighLevel, WordPress, Shopify, Webflow or React, so section structure, breakpoints and component logic match what the platform can actually do.
If you want us to build it too, see landing page development services. If an existing page needs measurement before a redesign, see our A/B testing programme.
Landing page design across US markets
We partner remotely with B2B and SaaS teams nationwide. These market pages expand on how landing page design applies in major US cities. They are not a site directory. Each page links back here and to related markets for crawl clarity.
Landing page design in New York City, NY, Los Angeles, CA, Chicago, IL, Houston, TX, San Francisco, CA, Seattle, WA, Austin, TX, Boston, MA, Atlanta, GA, Miami, FL, Denver, CO and Tampa, FL.
