How we designed and built a dedicated accounting-automation campaign landing page for Ramp in Unbounce, engineered to turn paid traffic from finance leaders into demos.
Ramp is the finance-automation platform used by 50,000+ businesses, from startups to global enterprises, to run corporate cards, spend management, and now AI-driven accounting automation.
The audience for this campaign is unforgiving. CFOs, controllers, and accounting leads, people whose entire job is scrutiny. The page had to earn credibility in seconds.
Ramp's product does many things. But the one promise that lands with an exhausted finance team is speed — a close that's 3x faster because the manual coding disappears.
We made that the spine of the page, then proved it section by section.
A finance buyer trusts what they can inspect. So the hero doesn't describe the product — it shows the actual transaction ledger, coded and status-tagged, exactly as it looks inside Ramp.
Controllers believe the ledger — not the adjectives around it.
We turned Ramp's end-to-end automation — capture, code, verify, sync, reconcile — into a single horizontal flow so a buyer instantly grasps that the whole close runs itself.
We isolated Ramp's three strongest proof points on a high-contrast band — the numbers that make a skeptical controller lean in.
We built an interactive reclaim calculator: drag your monthly volume, watch the hours saved climb. It converts an abstract promise into the buyer's own number.
Make them do the math — on their own volume.
A manual close drags across half the month. Ramp collapses it to a few days of continuous, automated close. We made that contrast literal — because a controller feels the difference instantly.
Automation without control is just risk with better marketing. We gave the AI objection its own section — every coding comes with a reason, nothing auto-syncs unless you allow it, and the audit trail is always inspectable.
The single biggest enterprise blocker is integration risk. We gave it a dedicated section — 30+ ERPs, multi-entity, multi-currency — so procurement's first objection is answered before it's raised.
For a paid campaign page, speed of iteration wins. We built it in Unbounce so the marketing team could test and ship variants without an engineering queue — while holding pixel-fidelity to Ramp's brand system: the type, the lime, the motion, the tone.
A campaign page whose credibility rests on real, cited product metrics — not marketing hyperbole. Exactly the register an enterprise finance buyer trusts.
We partner with enterprise marketing teams on high-fidelity, on-brand landing pages — design through Unbounce, Webflow, and Framer build — held to the standard your brand demands.
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