Case Study · Compliance Automation
Audit ready, without the chaos.
How we designed Vanta's compliance automation landing page — turning "continuous, automated audit readiness" into a claim a sceptical security team can actually verify.
How we designed Vanta's compliance automation landing page — turning "continuous, automated audit readiness" into a claim a sceptical security team can actually verify.
Vanta automates security compliance for 10,000+ companies — collecting evidence, running tests hourly, and monitoring systems continuously across SOC 2, ISO 27001, HIPAA, GDPR and 35+ more frameworks.
The buyer is a security or GRC lead who has already survived one manual audit: a scramble of spreadsheets, screenshots and chased evidence. They don't need the category explained. They need proof this is genuinely different.
Every competitor sells framework coverage. But nobody buys compliance software because they want more frameworks — they buy it because the last audit ate a quarter of their year. So the page opens on the number that actually hurts.
The sharpest device on the page: a side-by-side that names the old way in the buyer's own memory — spreadsheets, screenshots, headcount just to keep pace — against the automated version, line for line.
A security lead trusts an interface, not an adjective. Every claim on the page is paired with the actual screen that delivers it — tests running, frameworks mapped, evidence collected.
Automated evidence collection over 400+ integrations, and hourly tests that tell you the moment a control drifts — not twelve months later when the auditor asks.
SOC 2, ISO 27001, HIPAA, GDPR, NIST AI RMF, ISO 42001, HITRUST and 35+ more — with controls cross-mapped so a second framework costs a fraction of the first.
The real fear isn't failing the audit — it's passing it and quietly drifting out of compliance by March. We gave that fear its own dark section, and answered it with continuous monitoring and guided remediation.
The biggest deals stall on what the software doesn't do — policies, training, pen testing, the auditor themselves. So we made the surrounding program a first-class section instead of a footnote.
Two proof moves the category rarely makes. First: the auditors who sign off already work in Vanta — the people whose approval you need are already inside the tool.
Second: an independent analyst placement. A Forrester Wave leader badge does work that no amount of self-description can.
Startup, mid-market and enterprise want completely different things from the same product. We split the page three ways, then followed it with named customers reporting the result each segment cares about.
Most visitors aren't ready for a demo — they're building an internal case. So the page offers free checklists for the exact framework they're scoping, capturing the buyer months before the deal exists.
And the final CTA lowers the bar one more notch: two taps to see your time to audit, instead of "talk to sales."
"Which frameworks?" "Will this actually cut our audit time?" "Do we get help, or just software?" These are the questions that stall a security purchase — so we answered them in plain language before anyone books a call.
An FAQ isn't filler here. In a compliance sale it's where the deal is quietly won or lost.
We design and build conversion-first landing pages for security, compliance and infrastructure products — where every claim has to survive a procurement review.
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